Be More Sustainable

We are Babymel.

A brand built on quality and sustainability. We design bags you will love whilst ensuring they can withstand the rough ride parents put them through. Babymel bags are versatile, multi-functional and most of all made to last, so you can use them everyday and in turn buy less. We believe in a world where we buy fewer things but invest in quality products that you will use time and time again for years and babies to come.

Our Values


We use only the best. Our design team test new materials and finishes and work closely alongside our factory who we have worked with for over 16 years. This consistency ensures our quality standards are kept to the highest levels, and our materials stand the test of time. 


We aren’t perfect. Sustainability is at the core of what we do and we are committed to using more recycled materials, evolving our sustainable practices and reducing our carbon footprint. 


We are not fast fashion. From production to shipping and the aftercare we offer, we are always looking for ways to create as little waste and recycle as much as possible. 


We have a social responsibility. We have long standing relationships with suppliers and factories and a fantastic team in our London office.  We offer flexible working and support local charities to give back to the community.

Find out more about the charities we support here.