Our Story

Babymel was born in 2006, when founders Mel and Suzi—new mums on a mission—decided they wanted to build a business without sacrificing time with their growing families. Immersed in the parenting world, they spotted a serious gap: where were the stylish, modern changing bags for the next-gen parents? So, they created a line that’s not just loaded with all the essentials but also built to last and easy on the wallet.

Starting as a small biz, Mel and Suzi grew Babymel through pure grit, passion, and a whole lotta heart. Now? The brand's a global go-to for parents, and Mel and Suzi are known not just for their gorgeous, practical products but also for being the kind of people you’d want to chat with over coffee.

But they didn’t do it alone. Our small but mighty team works together to deliver the top-notch products and service Babymel is famous for. Mel and Suzi know the value of flexibility, so they offer the same work-life balance to the team as they appreciate themselves. The result? A buzzing head office full of happy mums, aunts, and friends who love what they do!