Choice. We all have the choice to buy better, but sometimes it feels like it will cost the earth. It’s a balance. Whilst we aim to use the best materials possible, we have to keep our costs commercial so you can still afford products that you love. Some of the most innovative and ‘exciting’ materials are extremely expensive when they first come onto the market as they are still in the learning stage of design.
As a small brand we simply can’t afford to use these materials until they are more attainable and widely used. When both brands and customers switch to choosing better and more sustainable materials, they become more widely available and the prices level out making it much more affordable and available to all. It doesn’t happen over night, but small steps lead to real change.
In 2021 we were able to relaunch our best selling designs into recycled polyester and now more than half of our range is made from recycled materials.